The Rocketboom Institute of Internet Studies examines the viral video that is Leeroy Jenkins.

From the Know Your Meme Database: "Leeeeeeeeeeerooooy Jenkinnnnns is a catchphrase first screamed by a World of Warcraft player of the same name, just before ignorantly charging headlong into battle and ruining his group's carefully laid plans. IRL Leeroy is known as Ben Schulz."

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